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About us

What’s K-Beauty?

Simply put, K-beauty is an umbrella term for Korean beauty influence upon skincare, beauty regimens and products that originated from South Korea. In the last few years, the wave of Korean culture (hallyu) has been sweeping over the world from K- pop, K-movies, K-dramas to K-fashion and K-Beauty. The K-Beauty has always been one of hallyu’s trend leaders and now it’s becoming a part of the mainstream beauty market globally.

Koreans are well-known for generally having great soft skin; however, many Korean women have a desire of getting more translucent and porcelain-like glass skin. To fulfill this desire, they invest considerable time and money on cosmetics and beauty products to take care of their skin — which explains where the famous 10 step face-care regime is coming from.

What Makes Korean Skincare So Special?

Non-Stop Innovation & Advanced Technology

Beauty is a serious business in South Korea and Korean customers are very knowledgeable about the different cosmetics ingredients and product types. They are always looking for something new and better and are willing to try the latest trends. The women have very high standards for their skincare goals such as having “flawless skin” and they understand what they want and need and how to achieve this. As a result, the cosmetics companies have been pushing to keep up by creating more innovative and advanced formulas to satisfy the high demanding customers by investing in research and developments. They have ended up creating never-before-seen products that the world has been obsessing over, such as BB creams, sheet masks, essences, acne pimple patches, and under-eye masks etc. In addition, due to the skyrocketing demand of Korean skincare in the global market, the competition has been rising among Korea’s massive beauty companies to be the most innovative Korean brand. That is why Korean beauty is always a step ahead of other beauty brands.

Gentle Formulas for All Skin Types

Another known strength of Korean skincare is their skin-friendly compositions that are formulated with natural ingredients. Almost of all of the brands have been focusing on creating hypoallergenic, anti breakout, and naturally derived formulations that are safe for all skin types including acne-prone, oily, dry, and even extremely sensitive skin.

All About Prevention

Koreans tend to focus on prevention and getting to the root of skin problems rather
than treating when it is needed. In other words, they dedicate time to take care of the skin before there is an actual skin concern. The premise is why wait for acne or wrinkles to occur when we can attack the source and main cause. We all know that
prevention is better than a cure. Starting at a young age, Koreans are taught the importance of skincare and the process to ensure their skin remains healthy. The typical techniques include cleansing, exfoliating, moisturizing, and wearing sunscreen. So that it becomes second nature to them as they grow up. With this focus-on-prevention philosophy, they understand that consistency and patience plays an essential role in its effectiveness. With skincare routine practices, they use products consistently rather than just once and wanting immediate results.

High Quality and Effectiveness

Korean skincare can help you get healthy happy skin. They are formulated to be
used consistently for results that will last months instead of days or hours.

Take time each day to show your skin some love by using your new beauty
favourites and you will be well on your way to achieve your desired results from a
consistent skincare regimen.

Better Value for Money

One important thing to note when it comes to fundamental skincare rules is that you do not have to spend a fortune to achieve great skin. Considering that Korean products are developed with cutting edge techniques and skin-friendly botanicals, their price for value is unbeatable. Thanks to a competitive market, people are able to enjoy the excellent benefits of their skincare on a budget without ever sacrificing quality. You will surely be impressed by these high-quality and reasonably priced gems and the results they deliver.

Unique Ingredients from Nature

Bee venom serum, snail mucin essence, green tea toner, ginseng eye cream — yes, these are all beauty staples that originated in Korea. The South Korean companies have been on the forefront of creating the newest innovative functional cosmetics and Cosmeceuticals. Many Korean cosmetics use much gentler formulas from nature thanks to their traditional uses of herbal ingredients passed through multiple generations. Those are commonly used in oriental culture as medical herbs but it is difficult to find them in the Western world. Typical ingredients you can find in your favorite products include centella asiatica, birch juice, propolis, licorice root, rice water, mugwort, and various fermented ingredients.

Personalized Skincare Routine

You have probably heard or read about the Korean 10 step skincare routine and I am certain you feel somewhat overwhelmed. Because more than likely for many people, it is not realistically possible to manage all of those steps every single morning or night. The good news is that you do not need to use every single step at once all of the time. It really depends on your skin and what your current issues and needs are. You can think of it this way, there are 10 different purposed products that you can use and you can choose as many as you need based on your skin type and conditions and make your own custom routine. It may sound complicated but I assure you it is not and this is a big focus in the K-beauty beauty philosophy. To ideally achieve skin care goals, it’s essential to understand your own skin and find the right products for it. (You’re not sure about your skin types? Click here  How to determine your skin type? Tips for each skin ) (please place a hyperlink) Many Korean products are designed to cater to specific skin type or concern using different active ingredients. Pay attention when you are using a product and keep an eye on how it affects your skin.  Check what ingredients are in the product and make your own list to identify which ones your skin likes or dislikes. Do not be afraid to switch out products if you need to and slowly add a product that works to your own customized routine. Your skin will thank you for it, and you might be surprised with the result.

Why K-Beauty?

Korean Glo’ is an online retailer specializing in Korean beauty products. The products curated especially for you takes into account the different skin types and our climate. You will soon discover that these are some of the products you can not live without and will not want to.

Korean brands have officially upped the standards for the global skin-care industry and offer gentle ingredients, pleasing packaging, and you definitely won’t be paying a fortune for it.  Korean Philosophy of skincare, has always been based around pure hydration and respecting the skin barrier bringing a lot of awareness and excitement when it comes to caring for your skin, offering exposure to a variety of ingredients that can give you a glowing youthful complexion. The K-Beauty market also gave us some of our most popular trends of all time, including Sheet Masks, BB creams, the 10-step routine, and more. But, like all skincare, regimens, and products should be tailored to each persons individual needs, it is not a one size fits all solution, so when building your Skincare routine, it’s important to introduce new products slowly to your skin.  We are here to walk with you every step of the way to more glowing and youthful skin!

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